Click the link to go to a page that contains:
1) South Point Map
2) Helpful directions
3) Video walk-ins from the front entrance.

AI-Driven Sales Skills for Wedding Pros
You already deliver amazing experiences. Now let’s make booking you feel just as easy and exciting. This hands-on sales masterclass is designed for DJs and Photo Booth pros or any wedding business that wants to convert more inquiries into bookings and sell the way today’s couples prefer to buy.
We’ll blend real-world sales psychology with practical AI tools to help you respond faster, personalize your messaging in seconds, reduce ghosting, and guide couples confidently to “yes” without feeling pushy or salesy. No tech experience needed. Just bring your business, your reviews, and an open mind.

What You’ll Learn:

How to use AI to personalize responses, proposals, and follow-ups instantly
The way today’s couples make decisions and why traditional sales language slows bookings
A modern messaging framework that sparks fast replies and builds trust quickly
A simple follow-up rhythm that keeps momentum and encourages easy yeses
Walk away with real scripts, repeatable processes, and AI prompts based on your business so you can work smarter… and book faster.

Join us as we celebrate the extraordinary life and legacy of an industry icon, Dr. Drax. Known to his family as Kim and to the world as a “renaissance man,” Drax was defined by his authenticity and his tireless commitment to helping
others succeed. Hosted by Scott Faver, this session is a dedicated space to celebrate the man behind the ADJA. Come share your memories and honor the lasting legacy of a visionary leader, a mentor, and a beloved industry rock star.

The PBX and MEX Hall Of Fame awards will be presented on Monday in the main ballroom (2nd floor PBX Seminar Room). There will be 6 winners of each. Nominations opening soon! Plan to attend and show your support for those who have contributed the most to the Photo Booth and DJ Professions!

You’re getting inquiries, but not as many bookings as you want. Is it your website? Your pricing? Your responses? In this session, you’ll learn how to shift into the Best Presentation Mindset so you can guide couples with clarity, reduce friction and turn more conversations into confirmed events.

• How to spot buying signals and keep the momentum
• Simple changes that turn inquiries into actual appointments
• What to say to reduce confusion, hesitation and ghosting
• The most common DJ and Photo Booth sales mistakes and how to fix them

Looking to build trust and rapport with couples that ultimately leads to more bookings?
This session will do just that by helping you create a more effective sales consultation.

We’ll walk through the key steps—from preparation and agenda setting to needs analysis and handling objections—to help you master your sales process.

You’ll walk away with:

• A consultative talk track that is unique to your business

• The key steps to organizing your sales consultations

• The importance of having confidence in your process

Tired of long hours, overwhelm, and burnout? At this PBX/MEX Key Pass session, Ben Herman reveals how you can scale profits, build freedom, and reclaim your weekends. Earning more, while working less. In the Ball room.

KEY BENEFITS/TAKEAWAYS
1. Break the Vicious Cycle of Burnout: Discover why adding more gigs isn’t the answer, and how to structure your business to scale without grinding harder.

2. Systems that Sell & Serve: Learn how top operators are booking premium clients and delivering unforgettable experiences with less personal effort.

3. Freedom Through Leadership: Walk away with the mindset and framework to build a team that grows the business, so you can finally focus on your life and family, not just your work.

Every event professional knows the power of a well-timed phrase. The right words can secure a booking, calm a stressed client, redirect a crowd, or turn a chaotic moment into a confident one.

In this high-impact session, Certified Speaking Professional and industry veteran Rob Ferre shares the conversational tools used by top planners, DJs, and entertainment pros to influence outcomes and elevate experiences. You’ll learn proven “magic words,” practical scripts, and simple frameworks that immediately improve communication—on calls, in client meetings, and in the heat of live events. Walk away with language that creates clarity, builds trust, and transforms disengaged guests into active participants. Your words are your superpower—this session shows you how to use them intentionally and effectively.

Key Benefits / Takeaways:

Win More Business – Use conversational “magic words” to book clients and close deals.

Guide Guests Effortlessly – Keep events on track with clear, engaging language.

Defuse Tricky Situations – Handle client changes, guest issues, and last-minute pivots with ease and confidence.

Note: Time & Location May Change. Once again the members of the Seniors Tour will be getting together to socialize at the South Point Casino in Alley Cat Lounge (2nd floor, take the escalator across from the gift shop) near the Brunswick Room and snack bar.

Most photo booth companies and DJs use social media regularly, but few use it strategically. The result is a lot of posting with very little impact on bookings, pricing, or client quality.

In this session, Mike Márquez shares a simple, practical approach to social media that helps event professionals attract better clients by posting with specific intention instead of volume, while properly utilizing AI to make it all happen. Mike is a PBX/MEX veteran speaker who has spoken on AI integration in social media ahead of his peers and has designed this session for both new business owners who are unsure where or how to start and experienced professionals who want to elevate their online presence but are tired of being told “just use ChatGPT" as an answer to everything.

With Mike, you will learn how to identify what content actually builds trust, how educational posts can pre-sell services before the first inquiry, and how to properly and simply use AI to create a manageable workflow that fits the real schedules of busy business owners.

This is a no-hype, real-world session focused on clarity, consistency, and results, without needing to be an influencer or post every day. If you want to finally allow modern technology to support your business goals, this clear and concise session will show you how.

Set Times:

MC Rob Ferre

9-9:25
DJ Washburn (Nerd Video Set)

9:25-9:50
Mike Walter (80s)

9:50-10:20 (Live Musicians)
15 min String FX (individuals)
15 min DJ Jaymie Perez & Glenn Renda (Sax)

10:20-10:45
DJ Stacie (Fit Radio Hype)

10:45-11:10
Don Carlo (Latin Vibes)

11:10-11:35
Christina LaRocca (Female Frequency)

11:35-12:05
15 min DJ Jaymie Perez & Glenn Renda (Sax)
15 min String FX (together)

12:05-12:30
Jack Kristian (Singalong Fun)

12:30-1:00
Stephanie Stardust (90s Hip Hop & R&B)

From planners and photographers to caterers and venue staff, every vendor brings their own workflow, priorities, and pet peeves and the DJs who understand this are the DJs who rise to the top. In this session, Jack breaks down the small habits, intentional actions, and forward-thinking
strategies that instantly make you easier to work with. You’ll learn how to anticipate challenges before they happen, streamline communication, reduce friction during setup and timelines, and create seamless solutions that elevate everyone’s experience not just your own.
Whether you’re tired of difficult vendor relationships or you want to position yourself as the goto, most-referred DJ in your market, this seminar will show you how to shift your mindset from
“just the entertainment” to a true vendor-partner that other professionals love recommending. Walk away with practical tips you can use at your very next event and the blueprint to becoming the DJ that every vendor wishes they could work with."

Takeaways:
1. Understanding what other vendors need from DJ’s to help make their job a success.
2. Learn real techniques and solutions to overcome vendor conflicts that make us shine as DJ’s.
3. Benefiting from these strategies to earn referrals from the vendors that we work with.

The perfect way to start your day with a smile!

“You’re more than the other DJ/Photo Booth.” “We’re still shopping around.” “You’re the first one we’ve talked to.” These aren’t rejections… they’re buying signals. In this session, you’ll learn how to decode what couples really mean, respond with confidence and keep the conversation moving toward a booking.
• The mindset shift that turns hesitation into momentum • Simple, natural responses for price, timing and comparison questions • How to use Feel Felt Found without sounding scripted • What to ask when they say they need to think about it or see others.

Over the last 20 years, Nick Covino’s DJ Extreme has worked with hundreds of Elementary, Middle, and High Schools to contract a variety of programs and services year after year that stand apart from typical wedding or corporate events.

What is the DNA that gives birth to school events year after year? The annual Event Calendar created by school leadership, the local PTA, and the students. In this presentation, you will learn to

—Build relationships with the PTA and School leaders who are instrumental in event planning and production
—The key differences between dealing with the PTA and dealing with school administrators
—Get direct access to the school event calendar before it’s published
—Create a menu of services that is in sync with most common school event calendars
—Make booking simple and easy, by learning and anticipating the approval steps that each school requires
—What a typical school “walkthrough” involves
—Vary your “run-of-show” from school to school and from year to year, to avoid stale predictability
—Offer non-DJ events that schools love

You’ll leave with the DNA for years of school event success!

Key Benefits / Takeaways:

Sound Like a Pro – Master tone, pacing, phrasing, and presence so you sound polished, confident, and in control on the mic.

Read & Lead the Room – Crowd engagement strategies that help you shape energy, steer momentum, and create seamless transitions—from grand entrances to dance-floor hype moments.

Boost Bookings – Learn how strong mic work becomes your best marketing tool, leading to referrals, rave reviews, and clients who see you as the MVP of their event.

He will also break down how to use these games effectively to elevate engagement and create unforgettable moments.

This seminar is perfect for DJs who want high-impact games without the hassle of bulky props—and need ideas that are easy to run and deliver great results.

KEY BENEFITS/TAKEAWAYS
Elevate Customer Experience: Discussion will include techniques on understanding a customer’s expectations and how to exceed them, as well as the importance this plays into a successful event.
Enhance Resilience: Develop the mindset and tools to effectively navigate and overcome business challenges. Also, this seminar will also discuss individuality of your entertainment company, identifying what sets specific companies apart, and the importance of industry growth through collaboration and unity.
Actionable Growth Strategies: Walk away with concrete, implementable strategies to apply these principles directly to your organization for immediate impact and sustainable growth.

The booth industry has never been more competitive and “busy” no longer means profitable.
In this high-impact, no-fluff session, globally recognised marketing strategist and business coach Ursula McKinley pulls back the curtain on what truly separates struggling, inconsistent booth businesses from scalable, highly profitable brands.

This session will challenge outdated thinking, expose the hidden growth blockers most owners never see, and introduce The Real B’s of Boothing - the three non-negotiables every successful booth business must master:
✅ Booked – How to create consistent, high-quality leads without burnout
✅ Branded – How to position yourself for premium clients and corporate work
✅ Built to Scale – How to grow beyond “solo hustle” into a real business with systems
Whether you are a full-time booth company, a DJ adding photo booths to your offering, or a business owner stuck at the same revenue level year after year, this talk will give you practical, proven direction and the confidence to grow with intention, not guesswork.
Expect real strategies, real examples, and real clarity - plus exclusive access to tools and resources designed to help you take immediate action after the show.

This presentation will open your mind in a new way of understanding Latino events and music. Fernando G will be sharing traditions and customs from various Latino countries that help you target Latino clients with more confidence than ever. He will dive into the various genres of music from various Latino regions that will take your game to new heights.

KEY BENEFITS/TAKEAWAYS

1- You will have a better understanding of traditions and customs that will make it easier for you to approach Latino clients

2- You will be exposed to many other genres of music that some may have not known existed

3- You will walk away with more confidence to approach Latino clients and close more business

In this seminar Mike will tell the stories behind some of the "Classic Closers" we all use. He'll also offer some suggestions for songs you may have never thought of that make the perfect finale. Plus, since sticking the landing at your events is just as important as finishing out your career on a high note, Mike will offer some advice on how to do that as well.

KEY BENEFITS/TAKEAWAYS
• the last few minutes of your events can lead to more referrals
• Learning the background of songs we use is essential
• Avoiding burnout so you can stay in the game as long as you want
• Working with staff to extend your career
• Knowing when to hang it up

KEY BENEFITS/TAKEAWAYS

At the end of presentation attendance will have a complete knowledge and playlist to use it for the Latin Parties

The PBX/MEX Showfloor is a hub of innovations, fantastic deals, knowledge, and ideas for your Photo Booth, DJ, or Mobile Event business, all within a vibrant carnival atmosphere. The doors open at 5PM, but the line starts forming much earlier, with excitement building as Show Producer Rob Savickis counts down the minutes until the doors swing open and the 2025 show floor is unveiled.carnival atmosphere. The doors open 5PM but the line starts forming much earlier and the excitement builds as Show Producer Rob Savickis counts down the minutes until the doors swing open and the 2025 show floor is revealed.

The master classes will be in Sonoma A, the first meeting room on the right, when you get to the top of the escalators in the conference area. The PBX/MEX Master Classes are open to all Key Pass holders and are held in a space designed for a more focused presentation. Room size dictates the number of attendees that can be acommodated. For the best chance of getting a seat, plan to arrive early.

Most operators use Snappic for photos. The smart ones use it to build premium experiences—and
higher profit margins.
In this masterclass, Snappic Ambassador Ryan Salinas breaks down how underutilized features and
newly released tools inside Snappic can be transformed into real revenue through intentional upsells,
creative add-ons, and expanded service offerings.
You’ll learn how to:
• Identify overlooked Snappic features that can immediately increase per-event revenue
• Turn roaming photography and Smart Share into premium experience upgrades
• Package AI, overlays, and sharing tools into high-value offerings clients actually want
• Move beyond selling booth hours and start selling complete experiences
• Use Snappic workflows to enter higher-paying markets like corporate events and brand activations
• Get a preview of upcoming Snappic developments—and how to position your business ahead of
what’s next
This session is designed for operators who want to stop competing on price, elevate their client
experience, and build a future-ready business using the full power of Snappic.

3 Key benefits / take-aways that will have the audience talking about your presentation.
I have 6 takeaways
1. Automations That Save You Hours
2. How to Build a Brand People Actually Remember
3. Creativity Tools That Make Your Content Impossible to Ignore
4. How to Look Like a Whole Branding Team… Without Having One
5. The Secret to Standing Out in a Saturated Market
6. Immediate, Implementable Results Attendees Can Use the Same Day

Job, Event & Talent Management Platform - GigTally is the first tool of its kind that will help you manage all your jobs with the same level of precision as a corporation without paying for a team of people. Your very own gig assistant.

In this master class we will discuss how to structure your customer interaction to increase positive reviews, safeguard your services and charge more while giving fewer discounts. Master Class taught by Mark Truss, co-founder GigTally LLC - Visit GigTally.com

Most DJs hate “selling,” and it shows.
If you’ve ever been ghosted after a promising call, struggled to justify your pricing, or found
yourself chasing leads that don’t respect your time or value, this session will flip your entire
approach to booking clients.
Mark Imperial, author of The One-Call Close for DJs and founder of the DJ Entertainers
Association, teaches working DJs how to stop pitching and start closing. You’ll learn the 3D
One-Call Close Method that’s helping pros book higher-paying clients in one simple
conversation, without scripts, pressure, or price-cutting.
This is a field-tested, psychology-backed framework that guides your clients through their own
emotions so they sell themselves on you before you ever talk about music or packages.
If you’re ready to practically eliminate follow-up time, raise your rates without resistance, and
finally feel confident running a sales conversation your way, this talk is your turning point.

You will leave with:
● A step-by-step breakdown of the 3D One-Call Close for DJs (and how to make it your
own)
● How to handle the dreaded “How much do you charge for 4 hours?” without flinching
● The Magic Question that shifts clients out of “price-shopper” mode instantly
● How to eliminate awkward follow-ups by getting hired at the height of emotion
● A repeatable client convo that builds trust, authority, and books the gig fast

The PBX/MEX Showfloor is a hub of innovations, fantastic deals, knowledge, and ideas for your Photo Booth, DJ, or Mobile Event business, all within a vibrant carnival atmosphere.

Join Managing Partner McLain Harvey and Chief Engineer, Trent Canales as they cover all things Glambot®. Learn about implementation, best practices, capabilities and more, with deep dive into:
Integration
Capabilities, Setup and operation
Becoming the “Director”
Tips and Tricks

John Rozz's knowledge on how to excite a crowd is unsurpassed. He's learned from some of the best and over the years perfected a style that has brought him a continuous stream of bookings from major corporate clients. In this seminar, he's share some of his secrets on how to control a crowd, and get people wanting to be involved. He'll share some of the games he's perfected and give everyone a chance to join him on the floor for some of his trademark games.

The DJ business is changing - the time has come to stop, collaborate, and listen. The future starts right here, and together we will shape it. Don't miss this this blunt and eye-opening assessment of the state of the DJ industry - your future success depends on it. 32-year industry veteran, Ben Stowe has just about seen it all. In his career he DJ’d more than 1,000 events, has been a touring sound engineer, worked the sidelines for 9 NCAA D1 Football National Championship games, all while serving as the President for NLFX Professional.

The creator of “the BEST SIDE HUSTLE EVER” (360 Booths), which enabled you to make more money per hour than Doctors, introduces a way for you to now make that in just a few minutes!

Utilizing a little known product that only cost about $500 Eddie will now show you how YOU can learn to make AMAZING OMG Wiz-Bang Shots!

With more than 55 years in the Entertainment & Event industries, Eddie Barber has created Multiple Award winning products and services that have won numerous Emmys, Oscars, Gold & Platinum Records, MTV Awards, & Pick Of Show @ NAB, as well as being the 1st person inducted into the PhotoBooth Expo Hall Of Fame.

What Makes This Session ADVANCED Level:

Focus on real-world, high-pressure event scenarios
Teaches a repeatable strategic framework grounded in Emotional Intelligence and client service
Designed for mobile entertainers with experience who want to elevate their professionalism and reputation

Learning Objectives:

Understand the FAST decision-making model to stay calm and effective during live challenges
Learn to quickly identify core issues (technical, emotional, or logistical)
Build client trust and leadership presence through strong communication
Gain practical, repeatable strategies to enhance reputation through problem-solving

Why This Session Matters:

In a saturated market, what sets great DJs apart isn't just music selection; it's how they handle the unexpected. This session fills a knowledge gap for working professionals who want to future-proof their reputation, reduce day-of stress, and become the calm in any storm.

In this session, Wally will share strategies for creating a high-impact, profitable photo booth business in today’s competitive market. Learn how to elevate the guest experience, streamline operations, and position your brand as a premium service clients can’t ignore.

Wally will cover how to leverage software features, design unforgettable booth experiences, and implement workflows that save time while increasing revenue. Whether you’re launching your first booth or scaling an established company, this class delivers practical insights you can apply immediately.

You’ll learn how to:
Differentiate your booth brand in a crowded market
Optimize software and workflows for faster, smoother events
Create experiences that drive referrals and repeat bookings
Increase profitability without increasing stress
Perfect for photo booth owners, operators, and entrepreneurs looking to grow smarter—not harder—with Darkroom Booth.

Of course you're in debt. Inflation, unexpected medical bills, Covid, bad luck, that ex-employee who stole from you, tariffs on new equipment, student loans, it just never ends. You're in this position through no fault of your own.

Jamie Bodie knows that life well. Once buried in debt himself and now debt-free, Jamie is passionate about helping others understand that their money situation may be just the result of bad information, poor planning, and life choices.

Whether you're deep in debt, just a little, or even debt-free and just looking for better ways to build wealth, Jamie will give you some very specific ways to get the wealth train rolling for you and your family.

Two master classes will take place during the afternoon, each designed to provide practical value and inspiration for attendees. A door prize will be announced at the end of each class.

At 2:00 PM, the first session will be led by Cynthia Gamboa, Founder and Director of the LatinX Photo Booth Community and Owner of CamMi Photo Booth. Cynthia will present the Master Class, "Planning for Business Success."

As a dedicated Small Business Development Center Advisor, Cynthia is deeply passionate about helping business owners thrive authentically within their unique markets. With over eight years of experience operating in a highly saturated market, she understands firsthand what it takes to stand out and achieve sustainable success. She is currently expanding her digital marketing expertise as a candidate in the Digital Marketing Master’s Program at Northern Illinois University, combining real-world experience with advanced academic insights to help businesses achieve meaningful, long-term growth.

At 3:00 PM, the second session will be led by Richard Gomez, who brings 37 years of experience in class photography to the class. Class, "From iPad to DSLR - photography and lighting." Richard began his career at 17 and is now the CEO of Photobooth Guatemala, a company with more than 20 years in the event industry. Specializing in events, weddings, and quinceañeras, Richard brings real-world experience, technical mastery, and professional workflow to every project. During the Master Class: Photography & Lighting, Richard will cover the essential fundamentals and techniques to help photo booth operators confidently transition from iPad to DSLR.

--------------------SPANISH--------------------------------------LATINX---------------------

Dos clases magistrales se llevarán a cabo durante la tarde, cada una diseñada para brindar valor práctico e inspiración a los asistentes. Se anunciará un premio de cortesía al final de cada clase.

A las 2:00 PM, la primera sesión será impartida por Cynthia Gamboa, Fundadora y Directora de la LatinX Photo Booth Community y propietaria de CamMi Photo Booth. Cynthia presentará la Clase Magistral: “Planificación Empresarial para el Éxito.”
Como asesora dedicada del Small Business Development Center, Cynthia siente una profunda pasión por ayudar a los propietarios de negocios a prosperar de manera auténtica dentro de sus mercados únicos. Con más de ocho años de experiencia operando en un mercado altamente saturado, comprende de primera mano lo que se necesita para destacar y lograr un éxito sostenible. Actualmente, está ampliando su experiencia en marketing digital como candidata en el Programa de Maestría en Marketing Digital de Northern Illinois University, combinando experiencia del mundo real con conocimientos académicos avanzados para ayudar a las empresas a alcanzar un crecimiento significativo y a largo plazo.

A las 3:00 PM, la segunda sesión será impartida por Richard Gómez, quien aporta 37 años de experiencia en fotografía. Inició su carrera a los 17 años y actualmente es el CEO de Photobooth Guatemala, una empresa con más de 20 años en la industria de eventos. Especializado en eventos, bodas y quinceañeras, Richard aporta experiencia práctica, dominio técnico y flujos de trabajo profesionales a cada proyecto. Durante la Clase Magistral: “De iPad a DSLR – Fotografía e Iluminación”, Richard cubrirá los fundamentos y técnicas esenciales para ayudar a los operadores de photo booth a realizar la transición de iPad a DSLR con confianza

In an era of unlimited music, AI tools, and ever-evolving technology, what still makes a DJ irreplaceable?
This session reframes the DJ not as a music provider, but as an experience creator—someone who reads rooms, shapes emotion, and creates moments technology alone cannot.
Attendees will leave with a new lens on their value and a renewed confidence in their role on stage and in the future of the industry.

This is the 3rd year that Sean "Big Daddy" McKee has done the wrap up presentation, and each year he has left the attendees with way more to think about and take home than they ever expected. Along with stressing the importance of applying what you have learned, Sean will share some personal notes including his own health journey — and as always, end with a hug and LOUD SMILE!

In this session, Eugene breaks down practical, real-world design strategies that save time, streamline setup, and still deliver premium, high-impact results.
You’ll discover how to blend creativity with smart automation to build templates that feel dynamic, modern, and fully customized—without adding unnecessary complexity to your events. We’ll also explore powerful photo enhancements and unique output options that go far beyond standard prints, helping you truly wow your guests and leave a lasting impression.

In this session, you’ll learn how to:
Design templates that elevate brand value and boost guest engagement;
Organize and streamline your template library for a cleaner, faster workflow;
Simplify sharing with effective screen templates; Enhance templates with AI effects and Photoshop droplets; Expand your offerings beyond prints with novelty products like lenticular prints and keychain viewers. Whether you’re refining your process or looking to stand out in a crowded market, this session will give you the tools to create unforgettable, high-end experiences with confidence.

KEY BENEFITS/TAKEAWAYS
Benefit 1. This will be an interactive and intimate working session where the attendees and
presenters benefit from one-on-one interaction in a think tank style atmosphere.
Benefit 2. The attendees will have direct access with two industry veterans that can provide their
two decades of combined experience insights
Benefit 3. The attendees will have actionable takeaways that can impact their business
immediately.

to register for the 11th Annual 2026 PBX/MEX/NAMEpros Texas Holdem’ Poker Tournament, to be held on Wednesday, February 18, 2026, at 7pm, in the Granview room (next to the main poker room at South Point Casino) go to PBXPoker.com

Stay Tuned!

The PBX/MEX Showfloor is a hub of innovations, fantastic deals, knowledge, and ideas for your Photo Booth, DJ, or Mobile Event business, all within a vibrant carnival atmosphere. Don't miss the final 4 hours when the deals are the greatest!

This session blends masterclass learning, Q&A discussion, icebreakers, and intentional networking into one powerful hour that equips attendees with both inspiration and real next steps.

Getting fast reliable printing working on your booths is difficult. In this session we'll break it down and make it make sense. We'll look at what we did in Booth.Events to make it easier, and focus on printing from Apple platforms (Apple, macOS)."

Hiring photo booth attendants is a challenge every photo booth company
owner faces at some point. This course is designed for photo booth
owners who want to grow beyond “friends, favors, and fire drills” and build
a dependable staffing bench that delivers consistent client
experiences—whether you’re booking 5 events a month or 50+
.
1. Where the Right Attendants Actually Come From
Why most owners recruit in the wrong places—and how to find attendants who show up,
follow instructions, and represent your brand well.
2. The Vetting Process That Filters Out Flakes Early
Simple screening techniques that reveal reliability, communication skills, and professionalism
before you book them for a real event.
3. How to Structure Onboarding So Attendants Don’t “Wing It”
What attendants need to know before their first event—and how to deliver it once,
consistently, without repeating yourself 20 times.
4. Setting Expectations That Protect You (and Them)
How to clearly define roles, responsibilities, cancellation policies, and performance standards
so issues don’t turn into emotional or legal messes.
5. Managing Contractors at Scale Without Micromanaging
Systems and workflows that let you manage dozens (or hundreds) of events without constant
texts, spreadsheets, or chaos.