“Stop Chasing Prospects: The One-Call Close Method for Booking Premium Clients”
Most DJs hate “selling,” and it shows.
If you’ve ever been ghosted after a promising call, struggled to justify your pricing, or found
yourself chasing leads that don’t respect your time or value, this session will flip your entire
approach to booking clients.
Mark Imperial, author of The One-Call Close for DJs and founder of the DJ Entertainers
Association, teaches working DJs how to stop pitching and start closing. You’ll learn the 3D
One-Call Close Method that’s helping pros book higher-paying clients in one simple
conversation, without scripts, pressure, or price-cutting.
This is a field-tested, psychology-backed framework that guides your clients through their own
emotions so they sell themselves on you before you ever talk about music or packages.
If you’re ready to practically eliminate follow-up time, raise your rates without resistance, and
finally feel confident running a sales conversation your way, this talk is your turning point.
You will leave with:
● A step-by-step breakdown of the 3D One-Call Close for DJs (and how to make it your
own)
● How to handle the dreaded “How much do you charge for 4 hours?” without flinching
● The Magic Question that shifts clients out of “price-shopper” mode instantly
● How to eliminate awkward follow-ups by getting hired at the height of emotion
● A repeatable client convo that builds trust, authority, and books the gig fast
Speaker
Mark Imperial
Mark Imperial is a DJ industry veteran, sales strategest, and community builder who has spent decades helping professional DJs stop competing on price and start leading conversations with confidence. After building and running a successful DJ entertainment company himself, Mark saw a problem that never seemed to go away: talented, hard-working DJs were being treated like commodities, not because they lack skill, but because the industry lacked clear standards, shared language, and a better way to sell what professionalism actually means—rather than chasing trends or gimmicks Mark focused on something more fundamental: How DJs communicate value.
