THIS IS A SPECIAL WORKSHOP OFFERED BY ALAN BERG. IT IS NOT INCLUDED WITH YOUR PBX OR MEX KEY PASS - CONTACT ALAN FOR DETAILS.

AI-Driven Sales Skills for Wedding Pros
You already deliver amazing experiences. Now let’s make booking you feel just as easy and exciting. This hands-on sales masterclass is designed for DJs and Photo Booth pros or any wedding business that wants to convert more inquiries into bookings and sell the way today’s couples prefer to buy.
We’ll blend real-world sales psychology with practical AI tools to help you respond faster, personalize your messaging in seconds, reduce ghosting, and guide couples confidently to “yes” without feeling pushy or salesy. No tech experience needed. Just bring your business, your reviews, and an open mind.

What You’ll Learn:

How to use AI to personalize responses, proposals, and follow-ups instantly
The way today’s couples make decisions and why traditional sales language slows bookings
A modern messaging framework that sparks fast replies and builds trust quickly
A simple follow-up rhythm that keeps momentum and encourages easy yeses
Walk away with real scripts, repeatable processes, and AI prompts based on your business so you can work smarter… and book faster.

The master classes will be in Sonoma A, the first meeting room on the right, when you get to the top of the escalators in the conference area. The PBX/MEX Master Classes are open to all Key Pass holders and are held in a space designed for a more focused presentation. Room size dictates the number of attendees that can be acommodated. For the best chance of getting a seat, plan to arrive early.

Most operators use Snappic for photos. The smart ones use it to build premium experiences—and
higher profit margins.
In this masterclass, Snappic Ambassador Ryan Salinas breaks down how underutilized features and
newly released tools inside Snappic can be transformed into real revenue through intentional upsells,
creative add-ons, and expanded service offerings.
You’ll learn how to:
• Identify overlooked Snappic features that can immediately increase per-event revenue
• Turn roaming photography and Smart Share into premium experience upgrades
• Package AI, overlays, and sharing tools into high-value offerings clients actually want
• Move beyond selling booth hours and start selling complete experiences
• Use Snappic workflows to enter higher-paying markets like corporate events and brand activations
• Get a preview of upcoming Snappic developments—and how to position your business ahead of
what’s next
This session is designed for operators who want to stop competing on price, elevate their client
experience, and build a future-ready business using the full power of Snappic.

Job, Event & Talent Management Platform - GigTally is the first tool of its kind that will help you manage all your jobs with the same level of precision as a corporation without paying for a team of people. Your very own gig assistant.

In this master class we will discuss how to structure your customer interaction to increase positive reviews, safeguard your services and charge more while giving fewer discounts. Master Class taught by Mark Truss, co-founder GigTally LLC - Visit GigTally.com

Join Managing Partner McLain Harvey and Chief Engineer, Trent Canales as they cover all things Glambot®. Learn about implementation, best practices, capabilities and more, with deep dive into:
Integration
Capabilities, Setup and operation
Becoming the “Director”
Tips and Tricks

The creator of “the BEST SIDE HUSTLE EVER” (360 Booths), which enabled you to make more money per hour than Doctors, introduces a way for you to now make that in just a few minutes!

Utilizing a little known product that only cost about $500 Eddie will now show you how YOU can learn to make AMAZING OMG Wiz-Bang Shots!

With more than 55 years in the Entertainment & Event industries, Eddie Barber has created Multiple Award winning products and services that have won numerous Emmys, Oscars, Gold & Platinum Records, MTV Awards, & Pick Of Show @ NAB, as well as being the 1st person inducted into the PhotoBooth Expo Hall Of Fame.

In this session, Wally will share strategies for creating a high-impact, profitable photo booth business in today’s competitive market. Learn how to elevate the guest experience, streamline operations, and position your brand as a premium service clients can’t ignore.

Wally will cover how to leverage software features, design unforgettable booth experiences, and implement workflows that save time while increasing revenue. Whether you’re launching your first booth or scaling an established company, this class delivers practical insights you can apply immediately.

You’ll learn how to:
Differentiate your booth brand in a crowded market
Optimize software and workflows for faster, smoother events
Create experiences that drive referrals and repeat bookings
Increase profitability without increasing stress
Perfect for photo booth owners, operators, and entrepreneurs looking to grow smarter—not harder—with Darkroom Booth.

Two master classes will take place during the afternoon, each designed to provide practical value and inspiration for attendees. A door prize will be announced at the end of each class.

At 2:00 PM, the first session will be led by Cynthia Gamboa, Founder and Director of the LatinX Photo Booth Community and Owner of CamMi Photo Booth. Cynthia will present the Master Class, "Planning for Business Success."

As a dedicated Small Business Development Center Advisor, Cynthia is deeply passionate about helping business owners thrive authentically within their unique markets. With over eight years of experience operating in a highly saturated market, she understands firsthand what it takes to stand out and achieve sustainable success. She is currently expanding her digital marketing expertise as a candidate in the Digital Marketing Master’s Program at Northern Illinois University, combining real-world experience with advanced academic insights to help businesses achieve meaningful, long-term growth.

At 3:00 PM, the second session will be led by Richard Gomez, who brings 37 years of experience in class photography to the class. Class, "From iPad to DSLR - photography and lighting." Richard began his career at 17 and is now the CEO of Photobooth Guatemala, a company with more than 20 years in the event industry. Specializing in events, weddings, and quinceañeras, Richard brings real-world experience, technical mastery, and professional workflow to every project. During the Master Class: Photography & Lighting, Richard will cover the essential fundamentals and techniques to help photo booth operators confidently transition from iPad to DSLR.

--------------------SPANISH--------------------------------------LATINX---------------------

Dos clases magistrales se llevarán a cabo durante la tarde, cada una diseñada para brindar valor práctico e inspiración a los asistentes. Se anunciará un premio de cortesía al final de cada clase.

A las 2:00 PM, la primera sesión será impartida por Cynthia Gamboa, Fundadora y Directora de la LatinX Photo Booth Community y propietaria de CamMi Photo Booth. Cynthia presentará la Clase Magistral: “Planificación Empresarial para el Éxito.”
Como asesora dedicada del Small Business Development Center, Cynthia siente una profunda pasión por ayudar a los propietarios de negocios a prosperar de manera auténtica dentro de sus mercados únicos. Con más de ocho años de experiencia operando en un mercado altamente saturado, comprende de primera mano lo que se necesita para destacar y lograr un éxito sostenible. Actualmente, está ampliando su experiencia en marketing digital como candidata en el Programa de Maestría en Marketing Digital de Northern Illinois University, combinando experiencia del mundo real con conocimientos académicos avanzados para ayudar a las empresas a alcanzar un crecimiento significativo y a largo plazo.

A las 3:00 PM, la segunda sesión será impartida por Richard Gómez, quien aporta 37 años de experiencia en fotografía. Inició su carrera a los 17 años y actualmente es el CEO de Photobooth Guatemala, una empresa con más de 20 años en la industria de eventos. Especializado en eventos, bodas y quinceañeras, Richard aporta experiencia práctica, dominio técnico y flujos de trabajo profesionales a cada proyecto. Durante la Clase Magistral: “De iPad a DSLR – Fotografía e Iluminación”, Richard cubrirá los fundamentos y técnicas esenciales para ayudar a los operadores de photo booth a realizar la transición de iPad a DSLR con confianza

In this session, Eugene breaks down practical, real-world design strategies that save time, streamline setup, and still deliver premium, high-impact results.
You’ll discover how to blend creativity with smart automation to build templates that feel dynamic, modern, and fully customized—without adding unnecessary complexity to your events. We’ll also explore powerful photo enhancements and unique output options that go far beyond standard prints, helping you truly wow your guests and leave a lasting impression.

In this session, you’ll learn how to:
Design templates that elevate brand value and boost guest engagement;
Organize and streamline your template library for a cleaner, faster workflow;
Simplify sharing with effective screen templates; Enhance templates with AI effects and Photoshop droplets; Expand your offerings beyond prints with novelty products like lenticular prints and keychain viewers. Whether you’re refining your process or looking to stand out in a crowded market, this session will give you the tools to create unforgettable, high-end experiences with confidence.

KEY BENEFITS/TAKEAWAYS
Benefit 1. This will be an interactive and intimate working session where the attendees and
presenters benefit from one-on-one interaction in a think tank style atmosphere.
Benefit 2. The attendees will have direct access with two industry veterans that can provide their
two decades of combined experience insights
Benefit 3. The attendees will have actionable takeaways that can impact their business
immediately.

This session blends masterclass learning, Q&A discussion, icebreakers, and intentional networking into one powerful hour that equips attendees with both inspiration and real next steps.

Getting fast reliable printing working on your booths is difficult. In this session we'll break it down and make it make sense. We'll look at what we did in Booth.Events to make it easier, and focus on printing from Apple platforms (Apple, macOS)."

Hiring photo booth attendants is a challenge every photo booth company
owner faces at some point. This course is designed for photo booth
owners who want to grow beyond “friends, favors, and fire drills” and build
a dependable staffing bench that delivers consistent client
experiences—whether you’re booking 5 events a month or 50+
.
1. Where the Right Attendants Actually Come From
Why most owners recruit in the wrong places—and how to find attendants who show up,
follow instructions, and represent your brand well.
2. The Vetting Process That Filters Out Flakes Early
Simple screening techniques that reveal reliability, communication skills, and professionalism
before you book them for a real event.
3. How to Structure Onboarding So Attendants Don’t “Wing It”
What attendants need to know before their first event—and how to deliver it once,
consistently, without repeating yourself 20 times.
4. Setting Expectations That Protect You (and Them)
How to clearly define roles, responsibilities, cancellation policies, and performance standards
so issues don’t turn into emotional or legal messes.
5. Managing Contractors at Scale Without Micromanaging
Systems and workflows that let you manage dozens (or hundreds) of events without constant
texts, spreadsheets, or chaos.