Exactly What to Say: The Science of Using the Right Words to Create Unforgettable Events

In this high-impact session, Certified Speaking Professional and industry veteran Rob Ferre shares the conversational tools used by top planners, DJs, and entertainment pros to influence outcomes and elevate experiences. You’ll learn proven “magic words,” practical scripts, and simple frameworks that immediately improve communication—on calls, in client meetings, and in the heat of live events. Walk away with language that creates clarity, builds trust, and transforms disengaged guests into active participants. Your words are your superpower—this session shows you how to use them intentionally and effectively.

Key Benefits / Takeaways:

Win More Business – Use conversational “magic words” to book clients and close deals.

Guide Guests Effortlessly – Keep events on track with clear, engaging language.

Defuse Tricky Situations – Handle client changes, guest issues, and last-minute pivots with ease and confidence.