THE DNA of the PTA: HOW TO BECOME THE GO-TO DJ FOR SCHOOL EVENTS
Over the last 20 years, Nick Covino’s DJ Extreme has worked with hundreds of Elementary, Middle, and High Schools to contract a variety of programs and services year after year that stand apart from typical wedding or corporate events.
What is the DNA that gives birth to school events year after year? The annual Event Calendar created by school leadership, the local PTA, and the students. In this presentation, you will learn to
—Build relationships with the PTA and School leaders who are instrumental in event planning and production
—The key differences between dealing with the PTA and dealing with school administrators
—Get direct access to the school event calendar before it’s published
—Create a menu of services that is in sync with most common school event calendars
—Make booking simple and easy, by learning and anticipating the approval steps that each school requires
—What a typical school “walkthrough” involves
—Vary your “run-of-show” from school to school and from year to year, to avoid stale predictability
—Offer non-DJ events that schools love
You’ll leave with the DNA for years of school event success!
Speaker
Nick Covino
Nick works with over 100 schools a year and markets to over 600 schools in Southern California. He has mastered the timing and booking tools to motivate schools to book early, often and at a price point that is at the top of the school market consistently. He has a wealth of low-cost / no-cost tools to share with other professionals that would like to target this market and fill their calendars with repeat business from schools in their area. he is happy to share marketing tools, tips and tricks as well as sample materials..
His presentation, “THE DNA of the PTA” offers a very unique and effective way for booking school events when working with school parents or ASB’s at the High School and College level. Attendees will leave this presentation with at least 4 ways to increase or start this type of marketing even if they have never done so before. By being a one stop shop for all things entertainment, Nick gets rave reviews from Elementary School PTAs and Parents as well as receive year long contracts with High Schools looking to take care of all of their dance entertainment needs. Schools can be a fantastic source of income for DJs and there is no shortage of clients.
