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The PBX and MEX Hall Of Fame awards will be presented on Monday in the main ballroom (2nd floor PBX Seminar Room). There will be 6 winners of each. Nominations opening soon! Plan to attend and show your support for those who have contributed the most to the Photo Booth and DJ Professions!

You’re getting inquiries, but not as many bookings as you want. Is it your website? Your pricing? Your responses? In this session, you’ll learn how to shift into the Best Presentation Mindset so you can guide couples with clarity, reduce friction and turn more conversations into confirmed events.

• How to spot buying signals and keep the momentum
• Simple changes that turn inquiries into actual appointments
• What to say to reduce confusion, hesitation and ghosting
• The most common DJ and Photo Booth sales mistakes and how to fix them

Looking to build trust and rapport with couples that ultimately leads to more bookings?
This session will do just that by helping you create a more effective sales consultation.

We’ll walk through the key steps—from preparation and agenda setting to needs analysis and handling objections—to help you master your sales process.

You’ll walk away with:

• A consultative talk track that is unique to your business

• The key steps to organizing your sales consultations

• The importance of having confidence in your process

Tired of long hours, overwhelm, and burnout? At this PBX/MEX Key Pass session, Ben Herman reveals how you can scale profits, build freedom, and reclaim your weekends. Earning more, while working less. In the Ball room.

KEY BENEFITS/TAKEAWAYS
1. Break the Vicious Cycle of Burnout: Discover why adding more gigs isn’t the answer, and how to structure your business to scale without grinding harder.

2. Systems that Sell & Serve: Learn how top operators are booking premium clients and delivering unforgettable experiences with less personal effort.

3. Freedom Through Leadership: Walk away with the mindset and framework to build a team that grows the business, so you can finally focus on your life and family, not just your work.

Every event professional knows the power of a well-timed phrase. The right words can secure a booking, calm a stressed client, redirect a crowd, or turn a chaotic moment into a confident one.

In this high-impact session, Certified Speaking Professional and industry veteran Rob Ferre shares the conversational tools used by top planners, DJs, and entertainment pros to influence outcomes and elevate experiences. You’ll learn proven “magic words,” practical scripts, and simple frameworks that immediately improve communication—on calls, in client meetings, and in the heat of live events. Walk away with language that creates clarity, builds trust, and transforms disengaged guests into active participants. Your words are your superpower—this session shows you how to use them intentionally and effectively.

Key Benefits / Takeaways:

Win More Business – Use conversational “magic words” to book clients and close deals.

Guide Guests Effortlessly – Keep events on track with clear, engaging language.

Defuse Tricky Situations – Handle client changes, guest issues, and last-minute pivots with ease and confidence.

The booth industry has never been more competitive and “busy” no longer means profitable.
In this high-impact, no-fluff session, globally recognised marketing strategist and business coach Ursula McKinley pulls back the curtain on what truly separates struggling, inconsistent booth businesses from scalable, highly profitable brands.

This session will challenge outdated thinking, expose the hidden growth blockers most owners never see, and introduce The Real B’s of Boothing - the three non-negotiables every successful booth business must master:
✅ Booked – How to create consistent, high-quality leads without burnout
✅ Branded – How to position yourself for premium clients and corporate work
✅ Built to Scale – How to grow beyond “solo hustle” into a real business with systems
Whether you are a full-time booth company, a DJ adding photo booths to your offering, or a business owner stuck at the same revenue level year after year, this talk will give you practical, proven direction and the confidence to grow with intention, not guesswork.
Expect real strategies, real examples, and real clarity - plus exclusive access to tools and resources designed to help you take immediate action after the show.

Regular PBX Speakers Jordan St Jacques and Mike Marquez continue their multi-year deep dive into all things AI and how to make your workflow much more efficient than ever before. Most DJs and Photoboothers are time-challenged as it is, so every bit of time saved by using AI is a huge help! Join Jordan & Mike on Monday Feb 16th at 6pm as they address the following AI topics relevant to Photoboothers and DJs.

• Social Media revisited. How creating text, photo and/or video content can be made much faster than ever before. We'll show you how to go from prompt-to-post in 60 seconds!
• SEO revisited. Save money on whatever you're paying for SEO with AI tips & tricks that empower you to get a lot of your SEO tasks done yourself.
• Websites revisited. Wanting that new fresh website but don't have the budget for what they used to cost? Learn how to do your own website using AI, and save tons of cash!
• Sales Call Agents. We'll show you how to use AI Agents to make both Outbound Sales Calls and also to process Incoming Calls as well, with an eye to have clienta handled with AI booking that videocall...without you even lifting a finger!

Most DJs hate “selling,” and it shows.
If you’ve ever been ghosted after a promising call, struggled to justify your pricing, or found
yourself chasing leads that don’t respect your time or value, this session will flip your entire
approach to booking clients.
Mark Imperial, author of The One-Call Close for DJs and founder of the DJ Entertainers
Association, teaches working DJs how to stop pitching and start closing. You’ll learn the 3D
One-Call Close Method that’s helping pros book higher-paying clients in one simple
conversation, without scripts, pressure, or price-cutting.
This is a field-tested, psychology-backed framework that guides your clients through their own
emotions so they sell themselves on you before you ever talk about music or packages.
If you’re ready to practically eliminate follow-up time, raise your rates without resistance, and
finally feel confident running a sales conversation your way, this talk is your turning point.

You will leave with:
● A step-by-step breakdown of the 3D One-Call Close for DJs (and how to make it your
own)
● How to handle the dreaded “How much do you charge for 4 hours?” without flinching
● The Magic Question that shifts clients out of “price-shopper” mode instantly
● How to eliminate awkward follow-ups by getting hired at the height of emotion
● A repeatable client convo that builds trust, authority, and books the gig fast

The perfect way to start your day with a smile!

“You’re more than the other DJ/Photo Booth.” “We’re still shopping around.” “You’re the first one we’ve talked to.” These aren’t rejections… they’re buying signals. In this session, you’ll learn how to decode what couples really mean, respond with confidence and keep the conversation moving toward a booking.
• The mindset shift that turns hesitation into momentum • Simple, natural responses for price, timing and comparison questions • How to use Feel Felt Found without sounding scripted • What to ask when they say they need to think about it or see others.

Over the last 20 years, Nick Covino’s DJ Extreme has worked with hundreds of Elementary, Middle, and High Schools to contract a variety of programs and services year after year that stand apart from typical wedding or corporate events.

What is the DNA that gives birth to school events year after year? The annual Event Calendar created by school leadership, the local PTA, and the students. In this presentation, you will learn to

—Build relationships with the PTA and School leaders who are instrumental in event planning and production
—The key differences between dealing with the PTA and dealing with school administrators
—Get direct access to the school event calendar before it’s published
—Create a menu of services that is in sync with most common school event calendars
—Make booking simple and easy, by learning and anticipating the approval steps that each school requires
—What a typical school “walkthrough” involves
—Vary your “run-of-show” from school to school and from year to year, to avoid stale predictability
—Offer non-DJ events that schools love

You’ll leave with the DNA for years of school event success!

Key Benefits / Takeaways:

Sound Like a Pro – Master tone, pacing, phrasing, and presence so you sound polished, confident, and in control on the mic.

Read & Lead the Room – Crowd engagement strategies that help you shape energy, steer momentum, and create seamless transitions—from grand entrances to dance-floor hype moments.

Boost Bookings – Learn how strong mic work becomes your best marketing tool, leading to referrals, rave reviews, and clients who see you as the MVP of their event.

He will also break down how to use these games effectively to elevate engagement and create unforgettable moments.

This seminar is perfect for DJs who want high-impact games without the hassle of bulky props—and need ideas that are easy to run and deliver great results.

KEY BENEFITS/TAKEAWAYS
Elevate Customer Experience: Discussion will include techniques on understanding a customer’s expectations and how to exceed them, as well as the importance this plays into a successful event.
Enhance Resilience: Develop the mindset and tools to effectively navigate and overcome business challenges. Also, this seminar will also discuss individuality of your entertainment company, identifying what sets specific companies apart, and the importance of industry growth through collaboration and unity.
Actionable Growth Strategies: Walk away with concrete, implementable strategies to apply these principles directly to your organization for immediate impact and sustainable growth.

This presentation will open your mind in a new way of understanding Latino events and music. Fernando G will be sharing traditions and customs from various Latino countries that help you target Latino clients with more confidence than ever. He will dive into the various genres of music from various Latino regions that will take your game to new heights.

KEY BENEFITS/TAKEAWAYS

1- You will have a better understanding of traditions and customs that will make it easier for you to approach Latino clients

2- You will be exposed to many other genres of music that some may have not known existed

3- You will walk away with more confidence to approach Latino clients and close more business

In this seminar Mike will tell the stories behind some of the "Classic Closers" we all use. He'll also offer some suggestions for songs you may have never thought of that make the perfect finale. Plus, since sticking the landing at your events is just as important as finishing out your career on a high note, Mike will offer some advice on how to do that as well.

KEY BENEFITS/TAKEAWAYS
• the last few minutes of your events can lead to more referrals
• Learning the background of songs we use is essential
• Avoiding burnout so you can stay in the game as long as you want
• Working with staff to extend your career
• Knowing when to hang it up

KEY BENEFITS/TAKEAWAYS

At the end of presentation attendance will have a complete knowledge and playlist to use it for the Latin Parties

3 Key benefits / take-aways that will have the audience talking about your presentation.
I have 6 takeaways
1. Automations That Save You Hours
2. How to Build a Brand People Actually Remember
3. Creativity Tools That Make Your Content Impossible to Ignore
4. How to Look Like a Whole Branding Team… Without Having One
5. The Secret to Standing Out in a Saturated Market
6. Immediate, Implementable Results Attendees Can Use the Same Day

From planners and photographers to caterers and venue staff, every vendor brings their own workflow, priorities, and pet peeves and the DJs who understand this are the DJs who rise to the top. In this session, Jack breaks down the small habits, intentional actions, and forward-thinking
strategies that instantly make you easier to work with. You’ll learn how to anticipate challenges before they happen, streamline communication, reduce friction during setup and timelines, and create seamless solutions that elevate everyone’s experience not just your own.
Whether you’re tired of difficult vendor relationships or you want to position yourself as the goto, most-referred DJ in your market, this seminar will show you how to shift your mindset from
“just the entertainment” to a true vendor-partner that other professionals love recommending. Walk away with practical tips you can use at your very next event and the blueprint to becoming the DJ that every vendor wishes they could work with."

Takeaways:
1. Understanding what other vendors need from DJ’s to help make their job a success.
2. Learn real techniques and solutions to overcome vendor conflicts that make us shine as DJ’s.
3. Benefiting from these strategies to earn referrals from the vendors that we work with.

John Rozz's knowledge on how to excite a crowd is unsurpassed. He's learned from some of the best and over the years perfected a style that has brought him a continuous stream of bookings from major corporate clients. In this seminar, he's share some of his secrets on how to control a crowd, and get people wanting to be involved. He'll share some of the games he's perfected and give everyone a chance to join him on the floor for some of his trademark games.

More information coming shortly

Of course you're in debt. Inflation, unexpected medical bills, Covid, bad luck, that ex-employee who stole from you, tariffs on new equipment, student loans, it just never ends. You're in this position through no fault of your own.

Jamie Bodie knows that life well. Once buried in debt himself and now debt-free, Jamie is passionate about helping others understand that their money situation may be just the result of bad information, poor planning, and life choices.

Whether you're deep in debt, just a little, or even debt-free and just looking for better ways to build wealth, Jamie will give you some very specific ways to get the wealth train rolling for you and your family.

What Makes This Session ADVANCED Level:

Focus on real-world, high-pressure event scenarios
Teaches a repeatable strategic framework grounded in Emotional Intelligence and client service
Designed for mobile entertainers with experience who want to elevate their professionalism and reputation

Learning Objectives:

Understand the FAST decision-making model to stay calm and effective during live challenges
Learn to quickly identify core issues (technical, emotional, or logistical)
Build client trust and leadership presence through strong communication
Gain practical, repeatable strategies to enhance reputation through problem-solving

Why This Session Matters:

In a saturated market, what sets great DJs apart isn't just music selection; it's how they handle the unexpected. This session fills a knowledge gap for working professionals who want to future-proof their reputation, reduce day-of stress, and become the calm in any storm.

In an era of unlimited music, AI tools, and ever-evolving technology, what still makes a DJ irreplaceable?
This session reframes the DJ not as a music provider, but as an experience creator—someone who reads rooms, shapes emotion, and creates moments technology alone cannot.
Attendees will leave with a new lens on their value and a renewed confidence in their role on stage and in the future of the industry.

This is the 3rd year that Sean "Big Daddy" McKee has done the wrap up presentation, and each year he has left the attendees with way more to think about and take home than they ever expected. Along with stressing the importance of applying what you have learned, Sean will share some personal notes including his own health journey — and as always, end with a hug and LOUD SMILE!