This engaging session is designed to inspire and educate attendees through a series of compelling stories, practical tips, and innovative strategies that have defined the success of LA Photo Party.

It seems that every time you blink, another new competitor has come into your market. With a finite number of weddings and events, how do you maintain and grow your market share, especially with more businesses vying for the same events?
Why new competition isn’t a bad thing
Advantages you have over newer competitors
What you can learn from new competitors

Description: WeddingPros in the entertainment category who excel in transforming leads into confirmed bookings, are always refining their approach. Following up on leads and improving their content to encourage two-way conversations. This is particularly crucial when engaging with the Generation Z demographic, where establishing trust and rapport is key. In this presentation, we'll reveal essential strategies to enhance engagement, foster genuine conversations, and minimize the rate of ghosting. These 8 insights are designed to enhance your conversion rate by increasing the proportion of leads participating in meaningful two-way conversations leading to bookings.
Goals for this session:
Strategize to improve your lead process to minimize ghosting
Reduce ghosting by improving lead follow-up content that encourages two-way conversation
Enhanced insights into Generation Z to help build trust and rapport that lead to bookings

This year the PBX and MEX Hall Of Fame awards will be presented on Monday in the main ballroom (2nd floor PBX Seminar Room). There will be 10 winners of each. Nominations opening soon! Plan to attend and show your support for those who have contributed the most to the Photo Booth and DJ Professions!

Key Takeaways Include:

- **A Proven Framework:** Discover how to stop competing solely on price and start highlighting your unique value to attract premium clients.

- **Mastering the Mindset:** Shift from a scarcity mindset to a value-driven approach. Recognize your worth and learn how confidence in your pricing can transform your business, draw in premium clients, and increase profitability.

- **Automated Pricing Systems:** Apply the Anchor Pricing Method to simplify your pricing structure, enhance consistency, and scale your business with confidence.

This session provides actionable strategies that you can implement right away to boost profitability, work smarter—not harder—and create a business that supports your lifestyle instead of the other way around. Learn how to raise your rates, attract premium clients, and design a business model that allows you to earn more while working less.

This hands-on session will equip you with proven strategies for lead tracking, timely follow-ups, and leveraging key lead sources like web, social media, and referrals. Whether you're a small business or a growing enterprise, this masterclass is designed to help you maximize sales potential immediately.

Key Takeaways:
Build a Winning Funnel: Design and refine a sales process tailored to your business, from lead capture to closing the deal.
Track, Follow Up, and Win: Master tools and techniques to track leads effectively, follow up at the right time, and close deals confidently.
Ready-to-Use Resources: Walk away with free tools and templates to enhance your sales efforts right away.

Learn the five key client opportunities and actionable strategies to attract them - corporate events, schools, community centers, event venues, and non-profit organizations. Sharone will share networking, marketing, and sales techniques to stand out and build relationships with decision-makers. Don't miss this chance to elevate your business and work-life balance. 

**Key Takeaways:**

1. Leadership through Love: This concept highlights how leading with love, empathy, and kindness can transform both personal relationships and professional success for DJs.

2. Breaking Barriers: It’s crucial to break through industry norms and barriers to enhance a DJ's career.

3. **Holistic Success:** A holistic approach that combines love, empathy, and decisive action can boost creativity and profitability, allowing DJs to become not just entertainers but also impactful artists.

As DJs, we see them and love them, but how many mobile performer actually know how to incorporate Wordplays and Toneplays into their sets? In this engaging and interactive seminar, Washburn will breakdown the basics on how to brainstorm, prepare, and execute these creative transitions to help elevate your sets. He’ll discuss how to develop and create your own from scratch, as well as the process of making performance ready edits with proper cue points, loops, and timing elements. 

What to say WHEN the phone rings and the Charity asks if you’ll DONATE your services 
- building these relationships correctly will be more fulfilling & earn you more $$$

Catch this transformative talk designed to propel you to the next level!

Industry veteran Darrin “B-SIDE” Young will take you on an acoustical journey.
Learn how, why, and when you should use which type of speakers and the difference between them.
Figure out what wireless solution works best for you! There will also be a raffle so be sure to enter to win at the demo or stop by CLB DAS on the Expo floor.

In this seminar, Mike Walter will offer plenty of suggestions on how to enhance your MCing and polish up your presentation.  What you say on the microphone, and how you say it, can help you stand out from the pack.  Mike will demonstrate some techniques and also offer some video footage to show his efficacy.  

1) Unlocking Insights from Sales Data - Gain a competitive edge by transforming raw sales data into actionable insight to drive smarter decisions and boost your revenue.

2) Learn Advanced Reporting Techniques - Get excited about mastering advanced reporting tricks to create dynamic, detailed reports that supercharge your planning and performance!

3) Free Tools & Templates Anyone Can Master - Save time and enjoy the ease of using free, user-friendly tools and templates that make your job simpler, so you can focus on closing deals and hitting your goals!

Key Benefits:
-Master the Remix: Create unique and crowd-pleasing edits and mashups.
- Seamless Mixing: Discover professional techniques for smooth transitions and high energy.
- DJ Toolkit: Explore cutting-edge tools and software for music production and performance.
- Elevate Your Sets: Gain confidence to craft captivating mixes that keep your audience moving.

Key Benefits/Takeaways
During our session, you will gain insights into the advantages of a mixed approach for growing your DJ roster, balancing "home-grown" talent with hiring seasoned professionals. Learn how to attract the most talented DJs in your area and make them eager to work for you. We will share innovative and effective strategies for recruiting fresh talent.
We’ll also discuss the importance of task specialization, such as creating separate teams for setup and transportation. By removing these responsibilities from your DJs, you can foster longer careers, enhance loyalty and retention, and surprisingly reduce labor costs. This seminar provides 0% fluff and 100% relatable, actionable information that you can take home with you.

"Issues and emergencies are inevitable. It’s not a matter of if they will happen, but when. In this seminar, Robin shares some valuable insights he’s gained over the years that will help you keep the party going when challenges arise!

**Key Benefits/Takeaways:**
1. Understanding the most common issues and how to avoid or manage them.
2. How to create your emergency kit and identify essential items to include.
3. Developing a disaster management plan of action."

Industry veteran and author Rob Peters will share easy networking tips, including how to create and grow your network into a reliable referral source for your DJ Company, who FRAN is and how it applies to your network, and the do’s and don'ts of attending networking events!

For example, AI can assist with:
- Music selection and mixing
- Song recommendations
- Automated mixing
- Playlist curation
- AI-generated songs
- Marketing and promotion
- Content creation
- AI copywriting tools
- Automation
- A wide range of video and photo options
AI can significantly benefit your small business as a DJ. By implementing AI, you can streamline operations, improve your music and marketing strategies, and provide an exceptional experience for your clients, allowing your DJ business to thrive. The tools I will demonstrate will enable DJs and small businesses to deliver high-quality services efficiently, stay competitive, and enhance their creative outputs.

Industry veteran Darrin “B-SIDE” Young will take you on an acoustical journey.
Learn how, why, and when you should use which type of speakers and the difference between them.
Figure out what wireless solution works best for you! There will also be a raffle so be sure to enter to win at the demo or stop by CLB DAS on the Expo floor.

More details to come.

Switch gears and try this: stop only
relying on referrals or lead sites... and build a predictable lead generation system that you own and
works even when you’re on the clock. Here’s a cool tip from “Building a StoryBrand” by Donald
Miller: Put yourself in your client’s shoes. Your ads should speak their language, addressing their fears
and dreams directly. This makes sure you’re not just another DJ— they’ll see you as the only option
worth booking. Instead of casting a wide net and hoping for the best, try something different—focus
your efforts on a specific niche, like engaged couples within their planning phase. By offering valuable
insights like a comprehensive wedding planning guide, you attract their interest long enough to prove
your worth. You also attract them well before the venue does. Say goodbye to solely relying on those
coveted featured vendor lists. Ready to stop chasing leads, and instead, attracting them to you?
Discover proven lead generation strategies to attract consistent, qualified leads for your DJ business
directly from Ben Herman of ProfitableDJ.

KEY BENEFITS/TAKEAWAYS
1) The energy of a song can help decide what to play next
2) If you want to stand out, you have to interrupt the flow
3) We need to find a balance between being a business person and an artist

Your head is now filled with all sorts of new information. How will you apply it when you get home? You never quite know what to expect when Big Daddy takes the stage, but it’s always the sweet icing on the cake and a fantastic way to end the 2025 MEX Seminars.

Come on back next year!