Scale with Predictable Leads
Switch gears and try this: stop only
relying on referrals or lead sites... and build a predictable lead generation system that you own and
works even when you’re on the clock. Here’s a cool tip from “Building a StoryBrand” by Donald
Miller: Put yourself in your client’s shoes. Your ads should speak their language, addressing their fears
and dreams directly. This makes sure you’re not just another DJ— they’ll see you as the only option
worth booking. Instead of casting a wide net and hoping for the best, try something different—focus
your efforts on a specific niche, like engaged couples within their planning phase. By offering valuable
insights like a comprehensive wedding planning guide, you attract their interest long enough to prove
your worth. You also attract them well before the venue does. Say goodbye to solely relying on those
coveted featured vendor lists. Ready to stop chasing leads, and instead, attracting them to you?
Discover proven lead generation strategies to attract consistent, qualified leads for your DJ business
directly from Ben Herman of ProfitableDJ.
About Ben Herman
Ben Herman is a passionate entrepreneur who fell in love with the DJ industry at the age of 13. He started his own DJ business in high school and has worked with notable artists like Will Smith, Too Short, E-40, and members of the Wu-Tang Clan. His company has become one of the top-rated DJ entertainment businesses in Northern California, earning him the title of Best DJ of the Northwest Coast.
In November 2022, Ben launched ProfitableDJ to help mobile DJs achieve time and financial freedom. Two months later, he introduced ProfitFlo, a software designed to automate business operations.
As his ventures grow, Ben focuses on mentoring others through speaking engagements and mentorship programs. He values integrity, honesty, and hard work, and has dedicated nearly two decades to serving the community. A loving father of two, Ben is supported by his warm-hearted wife, and his life experiences have made him a compassionate leader in the industry.
Ben Herman
