The Power Of Free Events For Market Expansion is the ultimate playbook for photo booth companies who want to generate leads or launch a new product. If you’re tired of relying solely on social media and online advertising to attract new customers, or don’t even know where to start with marketing, then this course is for you.

What you’ll get:
How to discover your target market and how to find them
Creating Your Offer
Email Templates
How To follow up
Maximizing Your Event Exposure
Getting Paid Business From Your Free Event

Do you love doing the weddings and events more than you love selling them? You’re not alone. The events industry is filled with creative people who love providing amazing results for your couples, clients and customers. The problem is that the skills needs to do events are not the same as the ones needed to sell them. Come to this session and hear:

Why you need to stop selling and start helping the buy
Why you should be assuming the sale, right from the inquiry
How to ask better questions which will help you sell more.

Steve says, “I used to think Photo Booth companies operated somewhere between being an “entertainment” business and/.or a “creative/marketing” agency. Now I more fully believe we are all in the “Problem solving” business. Let’s have a look at some real world examples of what we “really: do.”

Being in the top three positions of Google organic search should be a target for all photo booth companies to generate leads for events in their local area.

Google uses over 200+ factors in their algorithm including social signals, user-interaction and trust.The reality is you will never be able to hit all 200 right away. I don’t use everything. Why? Because it’s nearly impossible. I’ve figured out a handful of tactics that move the needle and I will be sharing these techniques with you, so you can implement on your photo booth website.

In today’s cutthroat economy, the stakes have never been higher. Your company’s name is your most valuable asset and it’s under constant threat from competitors, cyber-squatters, and even companies in other markets. Don’t get dragged down. Join us for a seminar that will change the way you protect your business and reputation while standing out as the authoritative leader in your market.

Presenter Scott Kartsounes manages a portfolio of over a hundred trademarks for his businesses. In this lightning-speed educational seminar, Scott will unveil the secrets to securing your trademark, unleashing its full potential, and catapulting your brand to the top of the ladder.

Learn how to assess whether your company name qualifies to be trademarked, the exact steps to register your trademark in the U.S., the typical fees and timeline, and how to prepare for potential obstacles that could arise.

In any business, the most important rule is reaching potential customers and retaining your current ones. In 2024 social media is one of the biggest keys for success. With so many platforms where do you even start? Join the leading industry experts Mike Márquez and Jordan St. Jacques for the answers you need. First, content king Mike Márquez from New York City refreshes on the basics as they are in today’s world and what you need to take home and use alongside your day-to-day workflow. From there, Jordan St. Jacques from Canada takes over with a power session on elevating your potential clients, and finishes up with some discussion on Social Media and how to use AI. In an hour, have the tools to take you to the next level in your hometown.

This is the 14th year for the DJ Takeover Party produced by Shani Barnett and Bill Jakub. What started as a small get together at pub at Mobile Beat Las Vegas for Djs to chill and support each other, has now blossomed into a full production party with great Sponsors at a Club to dance and vibe at the MEX/PBX Conference. Every DJ picked submitted a video a followed the guidelines from the DJ Takeover Committee to be picked to spin at this party. This year we have 2 MC’s to keep the Party rockin’- MC Rundat & MC Washburn.
The Party is Monday from 8PM-1AM. See you at the Opening Party of the Show!
Open for all key pass holders.

Breakfast With The Game Master - BYOB (Bring your own breakfast)

As entrepreneurs in the DJ and Events industry, we should love the sales process. So why do so many folks hate it? Maybe because they see it as a nerve wracking chore that can be uncomfortable at times. But Ben Herman describes to us that we should “Serve, not Sell!”

People love to buy; they dislike being sold to.

Ben breaks down when a successful sales process actually begins, how to nurture prospective clients and the 3 most common objections that can be handled with ease once we shift our focus from selling to serving.

Attention spans of students are getting even shorter and the need for instant gratification is only increasing.

The Washburn Entertainment team excels in the school dance scene and are able to charge well above their market average because they know how to optimize value and connection. DJ Washburn will share his secrets and tips that will help you understand how students perceive music, dancing, the term “DJ”, and what really makes them happy. He’ll give very detailed examples of song selection, mixing techniques, mindset, marketing, and how to avoid and recover quickly from mistakes. There will be lots of easy to implement takeaways throughout.

Even if you are a wedding DJ only, this is very important content as these students will be your main clientele in a few years. Understanding how to satisfy them will be essential for maximizing your future wedding success and your current school dances.

There’s a lot of money to be made by Mobile Entertainers who understand the finer points of mitzvahs. Sharing useable information and inspiration WITH IMPACT is Howard Wallach’s pleasure. You’ll learn how to take charge with energizing tips for marketing to Jewish families, how to manage client expectations, and how to create the perfect party agenda. Howard will also be explaining how to scout & train your interactive team—all with the goal of adding value at every event with great results.

Come by Tuesday and Wednesday to see the past present and future of technology for DJ’s and Event Production!
DAS Audio’s VP of Sales (MI/Retail) is not your average sales guy, Darrin “B-SIDE” Young will be hosting a workshop and demo of the latest technology to hit the market. See how technology like Phase DJ, DAS ControlTM, Crate Hackers * Serato Stems are changing the game. Plus, Jay Murch, VP of Success at Vibo, will share how the technology aids in better understanding today’s clients on the front end, and assists in delivering on their vision on the backend. Oh, and there’s free pizza too, while supplies last.
~~~ DASaudio.com / @DASaudioUSA + Vibodj.com / @vibodj ~~~

Radio Host and DJ , Fernando G will be bringing his years of experience behind the microphone to help you take your MC & Mic technique to the next level. With exercises that will help speak and project your voice clearly at any event. Plus, he will guide you to use these skills to help you close more business.

Highway Radio (The Voice of Vegas) and Vibe 99. 7 (along with their multiple related stations) has been a valued sponsor of MEX so we are excited to announce they are extending and expanding their support in 2024. Fernando G, Marketing I Promotions director and one of their lead DJs will be presenting to you tips on “Strengthening Your MC & MIC Technique”. When you are not in the Vegas area you can also catch the streams of all their stations at www.highwayradio.com.

Today’s couples want more than just services, they value and buy experiences. Pulling from his well of thousands of weddings, Bill will inspire you to look at what you do in a way that will leave your clientele “Moved, Touched and Inspired”. By being more than just entertaining, you’ll leave them moved in a way they’ve never experienced, so they’ll be raving about you and your service for years to come.

About Bill: Bill Hermann has been an industry leader for over 20 years and has spoken at Disc Jockey News Conferences, Mobile Beat Las Vegas, M.E.X. Las Vegas, Midwest DJs Live, the CDJ Conference in Toronto, Canada, the DJAA Conference in Sydney, Australia and the Pro Mobile Conference in the United Kingdom. He has also penned articles for many industry publications and served on several leading industry association advisory boards. Bill is the owner and sole performer at Bill Hermann Entertainment, and creator and co-founder of The Entertainment Experience, an international performance training company that trains and coaches DJ/MC’s, performers and event producers in the art and skill of “Experience Design” and delivering an authentic performance in the U.S., U.K., Canada, an Australia.

Music is the lifeblood of the artistry of the DJ. Lyrics are the lifeblood of the artistry of the songwriter. What happens when you realize that YOU can learn the life lesson the lyrics are trying to impart? ANSWER: Your LIFE changes.

In this keynote, Author and International Speaker Mitch Taylor will break down some of our most well known iconic songs and share the meaning behind the lyrics and the lessons they have imparted on his (and now your) life.

We all have a song that somehow stamped our lives, that takes us to another place and time. What is that for you? What are the lessons you can learn both behind the music from the songwriters and artists themselves, what wisdom can you glean by just letting the music permeate your soul and apply the lyrics to your everyday life? Join Mitch Tuesday for this eye opening talk that will have you listening to the songs you play in a whole different light than ever before – one that truly can give you Lyrics To Live Life By.

TAKEAWAYS:

Get out of the hustle and bustle of Vegas and transport them back to moments that helped shape their lives
Give you the opportunity to ACT on impacting your or someone else’s life in the future
Provide you with a fresh perspective on the songs you may play or hear every weekend.
Inspiration and connection through different lyrics to address whatever situation you have going on in your life
Action steps from the lyrics to help you conquer your fears or take charge of what is holding you back in your business or personal life.

The Private Event DJ Community remains split on whether a DJ’s ability to beat-mix, quick-mix, and remix, matters at weddings and other private events. For every great social post or YT video that supports the practice, there’s a comment section full of doubters and dissenters. John and Rich are hear to tell you that it does matter, in a very real, and financial, way. Bring your arguments against, but they hope to have you walking out of the presentation rethinking the way you value your own talent.

With over 100 exhibitors, the PBX/MEX show floor is the largest gathering of DJ, Photo Booth and Event Entertainment suppliers anyway. It's where you 'll find everything you need to grow your business!

It's latin Night in the Showroom for all MEX and PBX Key Pass Holders - Featuring Fernando Gonzalez from The Vegas Vibe 99.7

By having a strong sense of why we’re doing lighting, we can do so more effectively and efficiently-Everybody’s “why”may vary and that’s ok —We can save money and make more money by knowing our why. Learning lighting fundamentals can be difficult, but once we understand why we use lighting, we can make more deliberate lighting fixture purchases, know which dmx software to use, and better upsell the experience to clients.

The majority of DJs and Mobile Entertainers offer services for a variety of of events, and it’s getting harder to stand out in the eyes of a prospective client. In this seminar, Rob Peters will show you how to present and provide specialized services and be profitable in today’s changing marketplace!

Rob will share how target marketing and branding—with a focus on specific, specialized services—have helped him earn more profits and more referrals for these services. Rob will also talk about how to develop these service offerings from your current DJ business.

Some of the concepts Rob will share in this seminar include:

Focusing your marketing on specific services
Creating a specific “brand” for each specialty
How networking with your current contact and clients can play a role
Soda company branding methods and how they can apply to marketing your services more effectively

With over 100 exhibitors, the PBX/MEX show floor is the largest gathering of DJ, Photo Booth and Event Entertainment suppliers anyway. It's where you 'll find everything you need to grow your business!

Mike began his career at the very successful multi-op, Star DJs, and then went on to own and operate Elite Entertainment. He’s experienced a lot and in this seminar he will be sharing some tips about sales and marketing, training and managing talent, and staying relevant to have a decades-long career in the business.

Come by Tuesday and Wednesday to see the past present and future of technology for DJ’s and Event Production!
DAS Audio’s VP of Sales (MI/Retail) is not your average sales guy, Darrin “B-SIDE” Young is an industry veteran who has won several awards for his patented audio designs, will be hosting a workshop and demo of the latest technology to hit the market. See how technology like Phase DJ, DAS ControlTM, Crate Hackers * Serato Stems are changing the game. Plus, Jay Murch, VP of Success at Vibo, will share how the technology aids in better understanding today’s clients on the front end, and assists in delivering on their vision on the backend. Oh, and there’s free pizza too, while supplies last.
~~~ DASaudio.com / @DASaudioUSA + Vibodj.com / @vibodj ~~~

John Rozz always bring something new and different to the party. John’s company “Sound Spectrum Entertainment” has been an entertainment benchmark in Connecticut and New York City for decades. Much of his success can be credited to his ability to think outside the box, often finding opportunities overlooked by his competitors. In his presentation, “There’s New Business Right In Your Backyard,” John will share some tips and ideas to help you uncover new weekday and weeknight revenue services and no, he’s not talking about karaoke, trivia or bars. Check it out. You’re sure to come away with some things to think about as you look for ways to scale your business in 2024!

Save yourself years of trial-and-error: Learn how to find, hire, train, and retain your next great DJ talent. KEY BENEFITS/TAKEAWAYS 1. Cutting Edge Recruitment + Hiring Strategies (+ Sample Ad) 2. Comprehensive Core Skill Checklists for DJs 3. Intermediate and Advanced Resources to train themselves and their team.

Forget basic beatmatching! This panel dives deep into the art of audio for DJs, unlocking the secrets of immersive edits, electrifying mixes, and mind-bending mashups. Whether you're a bedroom DJ or a seasoned pro, gain the knowledge and skills to captivate audiences with your sonic creativity.

DJ Cova, renowned DJs and audio engineers, will:

Demystify essential audio concepts like gain staging, EQing, and compression.
Showcase practical techniques for editing, mixing, and mashup creation.
Share industry tips and tricks to achieve professional-quality sound.
Open the floor for your burning audio questions.
Elevate your mixing game, push DJing boundaries, and stand out from the crowd. Don't miss this chance to unlock your audio potential and take your sets to the next level!

You can still be burnt out and love what you do!! Burnout is real. Burnout is sneaky. Burnout can affect your life and business. No one is immune. Chris D’Amico will teach you tips and tricks to avoid Burnout ,let you know if you’re in the middle of it, and help you come out of it on top!!!

Who better to wrap up the seminar schedule at the 2024 MEX show than Sean “Big Daddy” McKee. As “The Closer,” Sean will be spreading the love and encouraging everyone to think about what they learned during the seminars and to share the best takeways. Big Daddy is known for the love he brings to a room—the energy he brings to the stage literally surrounds the crowd. He is a true entertainer with much to share.

Register: https://pbxpoker.com/

With over 100 players, last year’s PBX/MEX poker tournament was a huge success! Because it was, they are again giving us our own dedicated poker room (next to the main poker room). It is again going to be on Wednesday night and almost everything will be the same—except the winners (and maybe some will repeat)
A big shout out to Andy Starr of NAME who has been organizing these tournaments from year #1.
To register just go to www.pbxpoker.com which also has a bunch of pictures of last year’s tournament. You pay nothing to enter now. All payments are to the casino on the night of the tournament.

The All Star Party- Closing Party is always the biggest Party of the MEX/PBX Show. Shani Barnett hand picks the djs (who DJ as a favor to her) that will make you Sing, Dance, and Have Fun all Night Long to end the Conference on a High Note! Shani has brought back MC Jordan Marshall to hype up the party once again.
We’ve seen people dancing on tables (NOT recommended) Body Surfing, and other things that only happen in Vegas on the dance floor of the All Star Party. There is even a Moment where the entire Club does a Toast with all the Djs on Stage during a Set which is a Cool Photo/Video Moment. You don’t’ want to miss this party before you head home from the Conference. See you on the Dance Floor Wednesday from 8pm- 1am!
Open for all key pass holders.

The Show Floor is open for one last time before the 2024 PBX/MEX wraps up. Don't miss this opportunity to scoop up some amazing deals!

Simply put, the Prom industry does not enjoy the same clarity for marketing channels that the Wedding industry enjoys, which is a problem for Prom-centric marketers everywhere. National Proms was formed as a company to change that dynamic.

In this seminar, we’ll present:
An introduction to the all-new Prom Planner tech platform that helps both Prom Committees and the Student attendees organize their Prom events, which creates opportunity for Vendors.
An overview of our Prom Marketing eco-system and all the complementary programs that surround Prom Planner, both digital and real-life.

A special note on two series of expo-style shows targeted specifically for the Prom industry.
Prom Committee Expo, a more organic seminar-style show to match Prom Committee decision-makers with B2B Vendor exhibitors.
Prom Show, a larger more traditional show to match Prom-going Students with B2C Vendor exhibitors.
A brief overview of current marketing opportunities available to Las Vegas Prom-centric vendors.
If time permits, a Q&A session.

Our mission statement is threefold.
To help Prom Committees keep better organized in their arduous tasks.
To assist Students make better choices when making Prom purchases.
To offer Prom-centric Vendors superior methods in which to drive increased results from the Prom sector.
Please strongly consider attending our one-hour seminar on Thurs Feb 22nd. Hear about our next-level offerings and meet some of the team in person. We hope to see you there.

Discover the remarkable capabilities of Snappic at our LIVE Master Class with Ryan Salinas! Take your events to the next level by learning how to leverage Snappic’s latest advancements, including local sharing stations, automated event initiation, age-restriction controls, and AI-driven experiences. Dive into the future with Microsite 2.0, offering new ways to display media to your guests.

Brace yourself for a whirlwind of tips on saving big on all your travel dreams. But wait, there’s more! We’re not just sharing knowledge; we’re handing out 2-night stays to thrilling destinations, and guess
what? It’s not a time share, and absolutely no purchase is required! Get ready for an adventure-packed session where your passport to savings unlocks the chance to win a trip to the enchanting landscapes of Hawaii. Don’t miss out on this opportunity to turn your wanderlust into reality!