Title of Presentation: Ghosting: 8 Proven Follow-Up Tips to Help Minimize Ghosting
Description:WeddingPros in the entertainment category who excel in transforming leads into confirmed bookings, are always refining their approach. Following up on leads and improving their content to encourage two-way conversations. This is particularly crucial when engaging with the Generation Z demographic, where establishing trust and rapport is key. In this presentation, we'll reveal essential strategies to enhance engagement, foster genuine conversations, and minimize the rate of ghosting. These 8 insights are designed to enhance your conversion rate by increasing the proportion of leads participating in meaningful two-way conversations leading to bookings.
Goals for this session:
Strategize to improve your lead process to minimize ghosting
Reduce ghosting by improving lead follow-up content that encourages two-way conversation
Enhanced insights into Generation Z to help build trust and rapport that lead to bookings
About Tom Chelednik from The Knot
Tom Chelednik has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement. He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professionals book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings. In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022 and is now The Director of Vendor Engagement. When he's not traveling around the country, Tom can spend time with his family, which now includes three grandchildren.
Tom Chelednik from The Knot
