Overcoming Sales Objections
As entrepreneurs in the DJ and Events industry, we should love the sales process. So why do so many folks hate it? Maybe because they see it as a nerve wracking chore that can be uncomfortable at times. But Ben Herman describes to us that we should “Serve, not Sell!”
People love to buy; they dislike being sold to.
Ben breaks down when a successful sales process actually begins, how to nurture prospective clients and the 3 most common objections that can be handled with ease once we shift our focus from selling to serving.
About Ben Herman
Ben Herman is a passionate entrepreneur whose love for the DJ industry began at the young age of 13. He started his own DJ business in his junior year of high school and has since worked with some big names in the industry, including Will Smith, Too Short, E40, Clinton Sparks, Paul Wall, Mims, Red Man, and Method Man of the Wutang Clan. Ben’s DJ business has become one of the most established and top-rated DJ entertainment companies in Northern California, and he was even voted the Best DJ of the North-West Coast.
In November of 2022, Herman launched ProfitableDJ to help Mobile DJs grow their business to achieve time and financial freedom. Just two months later, in January 2023, he launched ProfitFlo, a software that empowers businesses to run their entire operation with the power of automation. As his businesses continue to grow, Ben’s main focus is on mentoring and empowering others to achieve similar results through speaking engagements and mentorship programs.
Ben Herman
