Standing Out From The Crowd

The majority of DJs and Mobile Entertainers offer services for a variety of of events, and it’s getting harder to stand out in the eyes of a prospective client. In this seminar, Rob Peters will show you how to present and provide specialized services and be profitable in today’s changing marketplace!

Rob will share how target marketing and branding—with a focus on specific, specialized services—have helped him earn more profits and more referrals for these services. Rob will also talk about how to develop these service offerings from your current DJ business.

Some of the concepts Rob will share in this seminar include:

Focusing your marketing on specific services
Creating a specific “brand” for each specialty
How networking with your current contact and clients can play a role
Soda company branding methods and how they can apply to marketing your services more effectively